EXPEDIA Group, the world’s leading travel platform, unveiled the global availability of Guest Insights, a new solutions-driven insights tool for hotels. As part of the Expedia Group’s Partner Central suite of offerings, Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest’s travel motivations and booking behaviour, allowing partners to identify opportunities to reach and convert travellers in a highly strategic way.
From guest origin information to average daily rate (ADR) to average booking window, Guest Insights provides hotels with unrivalled access to key data across time and markets. Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate and other historical information and key insights to maximise their distribution in the Expedia Group lodging marketplace.
The business intelligence tool also allows lodging partners to filter the data by country or region, and through an integrated recommendation engine, hoteliers receive custom, targeted suggestions related to marketing strategies based on the data provided in their analytics report, helping turn strategic insights into action. Marketing solutions are offered as part of the tool to help lodging partners build targeted, insights-led campaigns across different markets. Guest Insights data is refreshed in near real-time for accurate, up-to-date reporting, allowing users to strategically address any immediate challenges and swiftly implement the right solutions.
Benoit Jolin, senior vice-president, Global Product and Design, Expedia Group comments, “Our innovation is always partner-driven. By listening to partners who work with us on a daily basis, we were are able to best leverage our technology and know-how, to build a solution which gives our Partners a comprehensive view of travel demographics and demand patterns, solving one of their everyday challenges.”
TRAVEL INSIGHT
EXPEDIA Group found that in the third quarter of 2018, the number of Asian travellers to the UAE, particularly from China and India, have significantly increased, furthering the country’s position as a top tourist destination.
This data reveals that while travellers from US and UK topped the list for travel into the country, travellers from China and India showed the highest growth in demand compared to the same period last year (both showing almost 245 per cent and over 60 per cent respectively).
The research also shed light on the exponential growth in package travel. Once again, Chinese and Indian travellers showed the highest year-on-year increase in demand, with a year-on-year increase of over 350 per cent and 95 per cent respectively. Other countries that showed growth in package demand were USA with just over 90 per cent, France with almost 35 per cent, and United Kingdom with an increase of over 5 per cent.