According to the aviation industry’s largest poll of passenger attitudes, inflight wi-fi is a key factor in driving customer loyalty and satisfaction among today’s airline passengers in the UAE.
The fourth annual global Inflight Connectivity Survey published by Inmarsat with market research company Populus, says that the impact of inflight wi-fi on loyalty and satisfaction is particularly significant for passenger groups most keen to remain connected in the air. Nine in ten passengers in the UAE (89 per cent) would use inflight wi-fi if it were available on their next flight, with high-value customers, parents and young passengers among those most likely to use inflight wi-fi services: nine in ten business travellers (90 per cent), passengers travelling with children (94 per cent) and 18-30 year olds (90 per cent) in the region plan to use the service if it’s offered when they next fly.
UAE survey highlights
Of passengers surveyed in the United Arab Emirates:
• 82 per cent would be more likely to rebook with an airline if high quality inflight wi-fi were available
• 90 per cent of business passengers would be likely to work on a plane to be productive if in flight wi-fi were available
• 73 per cent of passengers would be likely to recommend inflight wi-fi having tried it previously
• 64 per cent of those that have had access to in flight wi-fi in the last year used it
• 66 per cent would exchange inflight tea and cof fee for access to inflight wi-fi
• Quality is key: for 57 per cent of respondents, no wi-fi at all is better than a poor-quality service
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