Dubai Shopping Festival (DSF) will be back for its 24th edition from December 26 this year to January 26, 2019, attracting shoppers from all over the world featuring exciting events, promotions and opportunities for enjoyable shopping experiences, coupled with fun and entertainment for all families.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSF will kick off with innovative initiatives and memorable experiences built around the three pillars of the festival – shopping, winning and entertainment.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “As Dubai gears up to host yet another successful edition of Dubai Shopping Festival, we are focused on creating a vibrant ambience for visitors to further enhance the emirate’s position as a leading tourism destination that offers unforgettable and rewarding shopping experiences. With DSF being a key pillar of Dubai’s retail sector, we are keen in keeping up the momentum, provided by the previous edition, to help boost business in Dubai during this period. We are grateful to the government and the private sector for their enormous contributions to DSF year after year, and with the 24th edition of DSF set to dawn in December, we are working closely with all our partners to ensure that DSF truly lives up to its reputation as a global attraction.”
There will be more reasons to celebrate the upcoming edition of DSF, with state-of-the-art malls offering attractive retail sales, deals and discounts from a diverse range of top global brands, along with mega raffles and the chance to win life-changing prizes from luxury cars, gold and cash. In addition, DSF will offer an extensive line-up of events and activities for visitors to choose from, including spectacular fireworks shows and free-to-attend family-oriented activities in malls and activations by leading brands.
Hala China, an initiative launched earlier this year, will help cater better to Chinese visitors when they visit Dubai. The joint programme by Meraas, Dubai Holding and Dubai Entertainment is aimed at improving the experience for Chinese visitors to Dubai in these seven categories: stay, shop, eat, play, explore, wellness and concierge.