Orlando has become the first US destination to surpass 70 million annual visitors in 2017, once again becoming America’s most-visited destination. Last year, 72 million visitors travelled to the city in central Florida, marking an increase of more than 5 per cent over the prior year.
Orlando International Airport became the busiest airport in Florida, with 44.6 million passengers.
Domestically, Visit Orlando recognised the potential of the country’s growing positive economic indicators and increased marketing initiatives focused on US audiences, with a special emphasis on the important Northeast region. Domestic visitation for 2017 grew to an all-time record total of 65.86 million.
In addition to the openings of new attractions, resorts and dining venues, Orlando’s visitation benefited from new and adjusted destination marketing strategies from Visit Orlando. Internationally, with several key markets facing uncertainties, Visit Orlando maintained its extensive marketing, brand and publicity programs to retain Orlando’s leading position as a top international destination, with 6.15 million visitors.
“Our record-breaking year was achieved despite international headwinds and the statewide effects of Hurricane Irma,” said Visit Orlando president and CEO George Aguel. “In 2017, our destination launched new consumer experiences on a significant scale and our marketing efforts leveraged increasing consumer confidence in the US."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.