Friday, July 20, 2018

Travel, Tourism & Hospitality


Best Western's Rewards marks 30 years of loyalty
May 2018 243

Best Western Hotels & Resorts is celebrating 'A Rewarding 30 Years' with the milestone anniversary of Best Western Rewards.
 
Since its inception in 1988, Best Western Rewards (BWR) has grown from 180,000 members to more than 32 million today. With points that never expire and access to the richest promotions in the hotel industry, BWR has been frequently recognised as an innovator, achieving a top five ranking in US News & World Report’s 2017-2018 Best Hotel Rewards Programmes and ranking one of the top three Best Hotel Rewards by WalletHub in 2017. With each year, the program continues to raise the bar, and now offers the industry’s lowest point threshold, free nights with no blackout dates and unique seasonal promotions.
 
In honour of the 30th anniversary of BWR, Best Western Hotels & Resorts today announced that it will gift lifetime Diamond Select Status to all 1,859 members who have remained a loyal part of the programme since its inaugural year. Diamond Select Status offers 50 per cent bonus points per stay, a choice of a thank you gift or points upon arrival and guaranteed free night availability.
 
“Year after year, our priority is to enhance overall guest satisfaction and tailor our rewards program to the travel aspirations of our members,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “We wanted to find a unique way to reward the members who have been with us since the beginning, and we are thrilled to celebrate with them by providing lifetime elite to them as a thank you for their continued loyalty.”
 
BWR has successfully evolved over three decades, demonstrating a commitment to delivering exceptional guest experiences with a renewed focus each year to offer easily redeemable and tremendously valuable benefits.
 
Top-ranked, rich rewards
BWR is the only loyalty programme in the industry where points never expire, and members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates and can receive up to 10 per cent off on every night and redeem free nights that count towards attaining elite tiers. Finally, members can earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.
 
Instant enrollment, instant rewards
Members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch programme allows members to have their status matched with other hotel loyalty programmes immediately upon enrollment.
 
Elite members, elite rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival, elite members are given a choice of a “Thank You” gift or bonus points. Additionally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.
 
BWR guests are also given a digital membership card that helps them simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.  These enhanced benefits, combined with the lowest free night redemption threshold in the industry, enable travellers to maximise stays across all 11 Best Western brands. - TradeArabia News Service








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