The SECB has recently become a member of the International Congress and Convention Association (ICCA), and has invested in a much larger stand at IMEX in Frankfurt 2018 where 23 venues, event organisers and services companies from the Kingdom will be partnering with the SECB. In addition, the SECB has become a sponsor of the IMEX Policy Forum.
Eng. Tariq Al-Essa, CEO of the SECB, said; “Becoming a member of the ICCA is testimony to our commitment to engaging in the meetings industry worldwide. This will enable us to utilise the expertise of the ICCA and enhance the meetings business of Saudi Arabia.”
The 23 partners on the stand will provide an excellent selection of the extensive range of over 500 first class hotels, convention and exhibition facilities available in the leading cities across the country. These venues are the culmination of significant investment by the Kingdom in infrastructure that has transformed the meetings industry to welcome bigger business events. They are also supported and complemented by the establishment of the Saudi Academy for Event Management, opened in March 2017.
Eng. Tariq A. Al-Essa explains: “As the worldwide exhibition for incentive travel, meetings and events, IMEX in Frankfurt is an ideal opportunity for us to build on the strong interest and connections that we have created among influential meetings planners from around the world, especially within associations, to meet them and show them the many superb facilities that Saudi Arabia can offer.”
The investment is part of Saudi Arabia’s Vision 2030, announced in April 2016, an ambitious but achievable blueprint which expresses long-term goals and reflects the country’s strengths and capabilities setting out economic and social policies designed to move the Kingdom’s economy away from its reliance on oil. Hosting business events is one of the focal points of the reforms, all means to generate both revenue and employment.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.