After announcing the merger of their businesses earlier this month, roomsXML and getabed will be branded under one group: Stuba.

Ruchir Bang, CEO of Stuba, said, “Finally Stuba is a reality! I am very happy to be representing this brand, which though new, it carries incredible amount of heritage and reputation from the two businesses from which it is born. I am also relieved that the brand was positively received during the ATM by our clients and suppliers alike and it was so nice to see teams from both roomsXML and getabed already working harmoniously together under Stuba.”

Over the course of 2018, the Stuba brand will be introduced across the markets in which the group operates with the aim to make it the flagship brand of the company.

Matt Stuart, CCO of Stuba, commented, “Most industry colleagues I met with during the show were genuinely appreciative towards the Stuba brand, which to me is a great start. It was an incredible amount of effort in getting the Stuba brand out there officially launched at ATM, as the merger was just announced a couple of weeks back. Hopefully this demonstrates that we are here to work efficiently and with agility, so that our trade partners can reap the most benefit out of this merger.”