Wednesday, November 20, 2019

In focus


Form Hotel Dubai joins Design Hotels network
May 2018 2489

Oening this month in the heart of Dubai’s Culture Village, Form Hotel Dubai will bring a unique and uncharted design concept to the UAE, unique enough for it to become the first hotel in the Middle East region to join the global Design Hotels community. The flagship property of Smartotels Hospitality, and designed by Architecture Studio, the hotel will merge an emphasis on wellbeing with a carefully curated design concept that will appeal to business and leisure travellers alike.

Design Hotels is an exclusive portfolio of hand-selected privately owned and operated hotels around the globe, each with a solely unique character, personality and distinctive creative expression. Design Hotels unites properties that reflect the vision of independent hoteliers such as Form Hotel Dubai.

They represent the ‘Originals’, those who symbolise the determination for genuine, culturally rooted hospitality and cutting-edge design and architecture. Every chosen hotel is iconic in its own distinct way and provides an individual hotel experience reflective of the passion of an independent hotelier, whose attention to detail is reflected in the cultural authenticity and sincere hospitality that is founded and enriched by thought-provoking design.

Punctuating the Dubai skyline with a stark white façade marked by acoustically sensitive floor-to-ceiling windows, the 15-storey hotel is led by a strong design narrative that permeates the building. Inside, art deco-inspired bespoke furniture–also by the Paris-based Architecture Studio–fills guestrooms alongside custom-crafted art and photography by Nina Dietzel, for an understated yet sharp interior that is at once timeless and contemporary.

Tarek M. Daouk, founder and managing partner of Smartotels Hospitality, adds, “It is an incredible honour to be recognised and accepted as a Design Hotels member for Form Hotel Dubai. Design was at the core of Form’s concept, and was born out the need and demand for unique hotels providing distinctive experiences in Dubai. We strive to offer a niche product which is incomparable from a design and experience perspective. Design Hotels will provide us with the platform to engage with a global community of followers who seek original and personalized journeys.”

 




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