Monday, July 23, 2018

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Aloft opens in Dubai Production City
April 2018 312

Last month, design-led Aloft Hotels, a part of Marriott International, announced the opening of Aloft Me’aisam – the brand’s second property to open in Dubai and the fourth across the UAE. Owned and developed by Dubai Properties, the hotel is situated in Dubai Production City, in close proximity to Dubai Sports City and City Centre Me’aisam.

“The UAE remains one of our strongest growth markets and we are confident the continued growth of Aloft in the market is a strong response to the evolving expectations of travellers today,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International. “This is an exciting year for Aloft in Dubai. Following the launch of the brand on the Palm Jumeirah and Dubai Production City, we are also scheduled to be opening an Aloft in Dubai South and City Centre Deira later this year.”

Aloft Me’aisam offers 223 loft-inspired guestrooms with nine-foot-high ceilings along with brand signature offerings, such as the ultra-comfortable plush bed, a walk-in shower, custom amenities by Bliss Spa and a 49-inch LED TVs with Chromecast. Rooms at Aloft Me’aisam are equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys. The hotel also offers a treat for families with Camp Aloft, an adventurous initiative that includes bed-in-a-bag and special treats for kids.

The new neighbourhood destination offers a variety of social spaces such as the Aloft brand’s signature W XYZ Bar and Re:mixSM Lounge, which extends into an outdoor space, the Backyard. Both will offer the iconic global Live at Aloft Hotels programming that showcases live acoustic performances by up-and-coming artists. The hotel also offers Re:fuel by Aloft – a one-stop gourmet grab & go food and beverage area and City Limits, an all-day cafe kitchen providing tasty meals.

Other amenities at the hotel include Re:charge, the fully equipped fitness centre, an outdoor Splash pool and a Tactic meeting space that is equipped with state-of-the-art A/V equipment and fast and free wi-fi.

“We are excited to open our doors to a very distinct hospitality experience,” said Stuart Birkwood, general manager. “Aloft is designed for the hyper-connected, tech-savvy global traveller and we’re excited to share our fresh, innovative programming to travellers, as well as local residents.”

Aloft Me’aisam is a part of Marriott International’s new hotel complex in Dubai which will also feature the Middle East’s first Element Hotel. Element Me’aisam is scheduled to open in the coming days.

*Aloft Me'aisam is on stand HC0750  




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