The initiative is called ‘Abu Dhabi Culture’ and will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. ’Abu Dhabi Culture’, which features a website, a mobile app and supporting social media presence, will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information. 

The initiative will bring together every aspect and feature of Abu Dhabi culture and will make full use of the latest technologies and functionality, with features such as personalised content, 360 visuals, interactive floor plans, podcasts from culture experts as well as featuring a centralised profiling database across all culture locations and events.

“Released as part of Abu Dhabi’s contribution to UAE Innovation Month, this product has been designed to maximise accessibility to Abu Dhabi’s highly rich cultural landscape, both historical and contemporary,” said Saif Saeed Ghobash, director general of DCT.

“For example, the mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip. Geo-locating technology and podcasts will also be incorporated into the application.”

‘Abu Dhabi Culture’ App will be available in three languages; Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae.