Dubai Business Events inks six deals

Issam Kazim … significant potential

Dubai Business Events (DBE), a division of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), signed a total of six Memorandums of Understanding (MoUs) throughout 2017, outlining collaboration with entities across a range of key industries and sectors that will solidify Dubai’s position as a business event hub.

Under the umbrella of DBE’s Al Safeer Ambassador Programme, the MoUs serve as a basis for attracting and organising international meetings and conferences in Dubai, which forms a central part of the convention bureau’s strategic framework. This includes identifying potential international conferences as well as developing and coordinating bids for these conferences across multiple stakeholders. The strategy is fully aligned with the UAE Vision 2021 – aimed to help grow the country into a global knowledge hub.

Throughout the year, DBE entered agreements with educational, scientific and government bodies, including the Society of Engineers, the Mohammed bin Rashid Space Centre and the British University in Dubai. The emirate’s convention bureau also signed with the Road and Transport Authority, the Emirates Medical Association and the Institute of Electrical and Electronics Engineers.

Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Each and every agreement we enter has significant potential, and is mutually beneficial for all parties involved. In 2014, the Dubai Association Centre was formed as the result of an MOU between Dubai Chamber of Commerce & Industry, Dubai World Trade Centre and ourselves. This has grown very successfully, resulting in the first Dubai Association Conference held in December 2017. These agreements provide wide scope for cooperation, forming an important part of DBE’s strategic frameworks, as well as reflecting the strong public-private partnerships that exist across Dubai.”

Dubai Business Events experienced significant successes in the first half of 2017, with 97 bid wins that were awarded to the city. Together, these events are set to attract more than 51,000 delegates from around the world, resulting in an economic impact of approximately Dh375 million ($102.1 million).