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Lufthansa unveils its new Business Class

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Lufthansa’s new Business Class seat was designed based on the in-depth customer feedback

Lufthansa has revealed one of its best-kept secrets, the concept for its brand-new Business Class experience, which will be available to Middle East passengers on regular routes for the first time in 2020, with the roll-out of the Boeing 777-9.

The new seat is the key element of the service and comfort level in the cabin, which have been improved even further from the current model. Lufthansa guests can not only look forward to beds with a length of 220 cm (86.6 inches) but the comfort and convenience of the seat. The construction of the back rest makes it possible for the shoulder to sink in when lying on the side. This keeps the spine straight and makes it possible for side sleepers to also benefit from a healthy and relaxing sleep.

The brand-new Business Class seat was developed exclusively for the German premium airline together with Lufthansa’s customers. Over 500 guests provided in-depth support during the development phases. Privacy and optimum comfort for sleeping are two of the most important needs of passengers on international routes.

Compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new Business Class, this space is used to significantly increase the comfort level for passengers. For instance, all passengers in the new Business class will have direct access to the aisle. This is made possible by a 1-2-1 and 1-1-1 seat configuration. The new seats also provide customers with a significantly increased amount of personal space, more privacy, as well as generous storage compartments and flat surfaces. Depending on their personal needs, passengers are provided a wide choice. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space.

The new Business Class will also be setting standards from a technological point of view. All the functions of the seat as well as the in-flight entertainment system can be controlled using the passenger’s personal device.  Smartphones and tablets can be recharged at the seat using wireless technology. And in the future, anyone who wants to watch one of the movies from the extensive entertainment program available will experience the blockbusters on much larger screens, in full HD.

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