24 November 2017

WTM London


Louvre abu dhabi set to open
November 2017 211

Louvre Abu Dhabi will officially open on November 11 as an iconic landmark on the city’s geographical, cultural and tourist landscape. The architectural masterpiece is one of only a few truly universal museums in the world, awe-inspiring in both its scale and design.

On display will be the museum’s important collection of artworks, artefacts and loans from France’s top museums. These span the entirety of human existence:  from prehistorical objects to commissioned contemporary artworks, highlighting universal themes and ideas and marking a departure from traditional museography that often separates according to origin. In addition to the galleries, the museum will include exhibitions, a Children’s Museum, a restaurant, a boutique and a café.

Last month, the UAE’s national carrier, Etihad Airways signed a landmark deal with Louvre Abu Dhabi. As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.







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