AccorHotels, a leading travel and lifestyle group, revealed that it has surpassed 100 hotels in operation across its Middle East portfolio, with the opening of 12 landmark properties in its economy, midscale, upscale and luxury segments thus far in 2017. The number of hotel openings this year exceeds the number of hotels opened by the Group in all of 2016, and has already established 2017 as a year of record growth.
AccorHotels’ Middle East current portfolio is spread across 11 countries, including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman, Qatar, Jordan, Egypt, Lebanon and Iran.
This milestone was achieved as part of a major expansion strategy by AccorHotels Middle East in recent years. The group announced plans last year to double its room count to 50,000 by 2020, and has already reached the 30,000 room mark to date.
Olivier Granet, managing director and chief operating officer of AccorHotels Middle East and Africa, commented: “When I joined AccorHotels in the Middle East more than six years ago, we set a very ambitious objective to reach 100 hotels in operation. We were at the half way point at that time due to the solid foundation laid over the past 35 years in the region. Today, I am pleased to announce that with strong teamwork, we were able to achieve this milestone in record time.” He further added, “Our core values of ‘Feel Welcome’ and ‘Feel Valued’ are at the heart of everything we do at AccorHotels, and my genuine gratitude goes out to our teams that deliver memorable guest experiences across a wide spectrum of segments and brands.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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