Malaysia bagged three Pacific Asia Travel Association (Pata) Gold Awards 2017 in the Marketing Media, Heritage and Culture, and Education and Training categories. The awards were presented at the 2017 Pata Gold Awards Lunch and Award Presentation at The Parisian Macao last month.
Tourism Malaysia clinched the 2017 Pata Gold Award for Marketing Media – Travel Poster for its International Trade 2016 posters, which were released last year. The posters are targeted at holidaymakers of all ages around the world and aims to entice niche audience groups. The activities featured include diving, golfing, adventure, shopping, theme parks, nature, and dining. The posters also promote Malaysia as a year-round holiday destination. The award was received by Tourism Malaysia chairman Dato’ Dr Siew Ka Wei. “We are proud and honoured to receive this award from PATA. It is a wonderful recognition of our innovative promotional effort.” The Langkawi Development Authority (Lada) won the 2017 Pata Gold Award for Heritage and Culture – Heritage for the Langkawi Unesco Global Geopark. The award was received by Lada CEO Dato’ Haji Azizan Noordin. Another Pata Gold Award was won by The Frangipani Langkawi Resort and Spa for Education and Training for educating, transferring skills and knowledge, and creating awareness and training on sustainability.