Fairmont Hotels and Resorts Kenya has announced its new strategic direction to position its Kenyan properties as a three stop destination with a potential for leisure and business guests to experience the best of East Africa.
The resorts offer unrivalled luxury and adventure in three iconic properties; The Norfolk, Mount Kenya Safari Club and Mara Safari Club.
Guillaume Durand, group director sales and marketing, Fairmont Hotels and Resorts Kenya, said: “We are launching a new communications campaign to position our Kenyan properties as a three stop destination. Drawing on the unique characteristics, location, history and heritage of each hotel we aim to highlight the benefits of experiencing all three to both leisure and business travellers, including meetings, conferences and incentives. With easy transportation between properties either via small aircraft or road, guests have the opportunity to discover the best of the city, beautiful natural landscapes and the adventure of safari.”
A tailored PR and marketing campaign will focus on consumer and business incentive outlets, targeting luxury lifestyle publications. The primary target markets are the UK, mainland Europe and the USA with secondary target markets Asia and Australia. Fairmont Hotels and Resorts Kenya will have a presence at leading international luxury trade events ILTM Americas (September 25-28) and ILTM in Cannes (December 4-7), as key platforms to showcase the new strategic positioning.
The three stop experience will see leisure and business travellers begin their journey at Fairmont The Norfolk in Nairobi. A landmark hotel steeped in history, the property is the optimal city base to explore renowned wildlife conservancies such as the Giraffe Centre and the David Sheldrick Wildlife Trust famed for its elephant orphanage. Championship golf courses in the city allow for premium play. Meeting and conference facilities cater to business needs, while award-winning restaurants serve excellent Kenyan and international cuisine.
Moshi Perera, general manager, Fairmont The Norfolk and Fairmont Mara Safari Club said of The Norfolk: “The hotel continues to be one of the most beloved landmarks in the city attracting international travellers and local regulars alike. Refurbished over the years to add a modern touch whilst retaining authenticity The Norfolk offers guests the best of both worlds; the vibrancy of the city minutes away and traditional charm.”
Fairmont Mount Kenya Safari Club is the exclusive former home of actor William Holden and has played host to Hollywood’s elite. The property offers a snap shot of the bygone era with hunting lodge furnishings and wood-burning fireplaces. Part of a Unesco World Heritage site overlooking Mount Kenya, the property also boasts a manicured nine-hole golf course interspersed with ponds and sand banks - the only golf course in Africa to bisect the Equator. Additional incentive options embrace the surroundings and range from hiking to adventure survival.
Laurent Chaudet, general manager, Fairmont Mount Kenya Safari Club said: “The hotel’s position in close proximity to Mount Kenya, coupled with its history as the retreat of movie star William Holden give the property its illustrious appeal. In addition, the hotel provides guests with a unique blend of relaxation and adventure. The day can begin game watching and change dramatically to mountain climbing or move at a more leisurely pace with horse riding excursions, golf or R&R by the pool.”
The journey concludes at Fairmont Mara Safari Club, in the north west of the Masai Mara at the foot of Aitong Hills. A glamping experience, the camp is located on an oxbow of the Mara River with all the en-suite tents looking out onto the river, where pods of hippo gather. The property is perfect for leisure and guided safari game drives. In migration season (July – October), this is one of the best locations to see herds of wildebeest crossing at the National Reserve.
Munene Ngotho, general manager, Fairmont Mara Safari Club said: “An experience not to be missed Fairmont Mara Safari Club is where the adventure takes off. Not only do guests have the opportunity to see the big 5, cultural experiences include Maasai traditional jumping dance shared by the tribe in the resorts main building plus guests can visit a nearby village and spend time with the people.” - TradeArabia News Service
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