22 November 2017

Business Travel


British Airways invests in premium cabins
July 2017 2755

Britain's flag carrier will be investing $507 million in Club World (its long-haul business class product), which will enhance the experience of dining at 38,000 feet and deliver an excellent night’s sleep when flying with British Airways.

Alex Cruz, British Airways’ chairman and CEO, said, “We will invest and innovate where our customers value it most, and differentiate ourselves with a unique on-board experience and service. We’re investing in Club World, focusing now on improved catering and sleep and in the future on a new seat.”

New catering will be introduced into the Heathrow business lounges to improve food quality and extend the breakfast service to 11am. In the air, fresh new linen, bigger pillows designed for sleep comfort, a soft mattress topper and duvet to give customers all they need for a great night’s sleep will be supplied.

From September, a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings. A revamped service approach will be delivered to customers with a new culinary boutique experience. These changes will launch on flights between London Heathrow and New York JFK, before being rolled out across the rest of the long-haul network during 2018.

Business and First customers will notice changes in lounges too, starting with the new complex at Gatwick Airport's South Terminal. With sweeping views of the runway, the new First and Club lounges have 40 per cent more floorspace than the airline's former lounge in North Terminal.

An investment of $110 million is planned on lounge facilities in the US. New York’s JFK Terminal 7 will receive over $65 million worth of investment over the next two years: a refurbishment of the First and Club World lounges as well as improvements to the customer experience at check in, security and the boarding gates.

Boston’s new lounge has just opened, coinciding with the A380 starting on the Heathrow-Boston route. The facility is 30 per cent larger than the previous lounge, has direct gate access and stunning views over the Boston skyline. Heathrow’s Terminal 5 lounges will be revamped over the next few years, starting this month with the flagship Concorde Room for First customers, which will have new furniture and a refreshed look and feel.

British Airways launched its exclusive new ‘First Wing’ check-in area for First customers at Heathrow Terminal 5. It includes a dedicated two-lane security channel and direct access to the Galleries First Lounge and Concorde Room for the first time. The First Wing gives First and Gold Executive Club customers far greater privacy and exclusivity with a dedicated combined check-in and Fast Track space.  

British Airways


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