Travel, Tourism & Hospitality
Viceroy Palm Jumeirah wins favourable DIFC ruling
DIFC Courts has issued an order prohibiting the owner of the Viceroy Palm Jumeirah Dubai hotel from taking any further actions to prevent Viceroy Hotels and Resorts from exercising its exclusive authority to manage and operate the hotel.
Dubai International Financial Centre Courts (DIFC Courts) has issued a court order prohibiting the owner of the Viceroy Palm Jumeirah Dubai hotel from taking any further actions to prevent Viceroy Hotels and Resorts from exercising its exclusive authority to manage and operate the hotel.
Viceroy requested the DIFC Courts’ assistance following the actions taken by the hotel’s owner on Monday (June 19), when it announced the purported takeover of the hotel by Five Hotels and Resorts, a company affiliated with the hotel’s owner, and took steps to attempt to remove Viceroy from the property.
The owner’s wrongful actions at that time breached the existing hotel management agreement, said a statement from Viceroy Palm Jumeirah Dubai hotel.
Viceroy is currently taking steps to ensure that the hotel’s owner complies fully with the terms of the court order and the hotel management agreement, said a top official.
Bill Walshe, the chief executive of Viceroy Hotel Group, commented: “Contrary to the hotel owner’s statements and subsequent media reports, Viceroy has always been, and remains, the legal operator of the Viceroy Palm Jumeirah Dubai.
“The Court’s order requires, among other things, Viceroy’s name, signage and branding to be reinstated at the hotel. Our priority remains to work with our outstanding hotel colleagues to ensure continuity of service and consistent delivery of a guest experience in keeping with the Viceroy ideology. We will continue to work strenuously with our legal team to ensure we achieve this.”
“Viceroy is immensely proud to contribute to Dubai’s dynamic hospitality landscape with the opening of our Palm Jumeirah hotel on March 31, 2017. We are committed to supporting Dubai’s Vision to be a leading tourism market and will strongly resist any attempts to threaten this.”
Viceroy Hotels and Resorts signed a long term hotel management agreement to operate the Palm Jumeirah hotel in 2013. The resort officially opened on March 31, 2017.
According to Walshe, Viceroy Hotel Group inspires travellers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations.
A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest, he stated.
"Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Dubai, Abu Dhabi," he added.-TradeArabia News Service