Amadeus is celebrating its 30-year anniversary this year by showcasing innovative solutions. As the leading investor in research and development in 2014 and 2015 in the global travel and technology industry, Amadeus is investing heavily in areas such as cloud-based architecture, security, massive data, real-time analytics, and mobile.
Driven by innovation for three decades, Amadeus hopes to anticipate what technologies will play a role in the future of the travel industry. Of the numerous trends, Amadeus will focus on four: virtual reality, artificial intelligence, Internet of Things, and robotics.
Antoine Medawar, vice-president, Amadeus MENA, says, “We talk about the future of the travel industry, in which virtual reality, artificial intelligence and so on are very futuristic, but the reality is that these are happening now. Your next online query may be resolved via a chat backed by artificial intelligence technology. You may be able to view your next hotel room before you travel through virtual reality. The connected world enables you to access your travel details via your smartwatch, and robots are being employed to help travel buyers in their decision-making. This is the reality now.”
Amadeus has several external start-up innovation vehicles, including Amadeus Ventures, Amadeus for Developers, and the Global Start-up Program.