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First SureStay opens in Asia
March 2017 3600

SURESTAY Hotel Group has unveiled details of its first SureStay Plus hotel in Bangkok, marking the arrival of the revolutionary white label concept in Asia by Best Western Hotels & Resorts.

Introduced in late 2016, SureStay Hotel Group is a hotel family that’s committed to providing superior service and the right amenities at an exceptional travel value. It is also designed to allow economy and lower-midscale hotels to harness Best Western’s global network, without compromising the company’s established
brand standards.And the brand has now secured its first location in Asia, with the signing of SureStay Plus Sukhumvit Soi 2 – a new-build lower-midscale hotel being developed in the heart of Bangkok. Construction work commenced late last year and the new hotel is expected to open in December.

The new Bangkok hotel will feature 85 modern, comfortable rooms and, as per SureStay Plus brand standards, all guests will be offered complimentary breakfast and in-room wi-fi. There will also be a “business corner” area providing corporate travellers with a selection of convenient services.
In addition, the hotel’s owners will be provided with a cloud-based PMS and a digital platform. They will also be offered advice on how to manage their online reviews and social media platforms, as well as property-level sales coaching.

As a white label subsidiary of Best Western Hotels and Resorts, SureStay Hotel Group is extremely confident about its future, with more than 30 properties already having been approved, mainly in North America. By the end of 2017, SureStay Hotel Group expects to have expanded its global portfolio to 100 hotels, making it one of the fastest-growing brands in the industry.

Best Western Hotels & Resorts

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