Wednesday, July 24, 2019

Tools & Tech


Digitising travel in Africa
November 2016 1402

End of last September, more than 200 of Africa’s travel industry leaders gathered in Cape Town to attend a Travelport-hosted summit "Africa Live" that is focused on exploring the fast growth of travel commerce in the continent. The industry remains a significant contributor to the economy and is forecasted to grow exponentially at 5 per cent per annum, contributing more than $121 billion by 2026 in GDP terms, while at the same time supporting almost 30 million jobs.

A range of topics were discussed at "Africa Live" , from the future of travel payments, how brands are adopting more mobile technology to drive growth, to how airline merchandising trends are affecting how we book travel today and the significance of all of these factors in an increasingly competitive business environment.

The opportunity to connect travel demands in Africa is immense, by 2035 passenger traffic to, from and within Africa is expected to reach 268 million.




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