Thailand ups Mice credentials

Thailand Convention and Exhibition Bureau (TCEB) has brought to the notice of TTN that its newly launched ‘Biz Thailand’ app is going to build on the ongoing campaign, 'Spice Up Your Business Agenda', and position the country as a first choice Mice destination in Asia.

The Bureau already runs a success business information portal that is available in eight languages, providing comprehensive information on MICE products and services, online marketing tools and digital sales kits including a blog, digital brochure, photo and video content, as well as infographics and digital sales kits.

Sarita Chintakanond, director, Information Technology Department, TCEB, adds 'The Biz Thailand mobile application, available in Thai and English, has been developed to provide easy access to Thai Mice industry for smartphone users, as today, users tend to connect to the internet via smartphones more than PCs or tablets. The mobile application pools together useful information on attractions, restaurants, hotels, flight details, Mice venues in Bangkok and other major cities. The location-specific feature will also help update special promotions and activities in the area in real-time, and users can easily share this information through their social networks. The Biz Thailand app is available for download now from the App Store and Google Play.'