Travel technology leader Sabre Corporation gave travel consultants and suppliers across the airline, hotel, cruise and car rental industries a sneak peek at its game-changing Sabre Red Workspace at its recently concluded Travel Technology Exchange (TTX) Conference in Miami, Florida, US.
'This is a completely new game changer,' says Ramzi Al Qassab, commercial director of GCC and global partners, Sabre Corporation. 'The software solution has been jointly inspired by the sellers and travellers alike.' It is slated to provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.
Travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels. Al Qassab says that the interface will also become much more user friendly, with little training required for the users.
The company will begin upgrading travel agency customers to the new solution in early 2017, after a limited pilot later this year. There will a basic upgrade for all Sabre customers, but there will also be some specific functionalities that will need to be paid for.
• The combination of data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and Branded Fares, and inspirational shopping are among the many new features enabling agents to deliver personalized experiences and invaluable consultancy to their customers.
• The new Sabre Red Workspace intelligent platform features innovative integration of Sabre Dev Studio APIs, to equip travel consultants with a unique Decision Support Bar providing market data and intelligence services for fare trend and range, travel seasonality and alternate airports. Just imagine if a travel consultant could advise on the best time to book to get the best price, predict the best days of travel, or even offer more options to choose from including alternate airports displayed in interactive maps. That's travel consultancy at its best, with simplified comparison shopping to cleverly serve the specific needs of travellers.
• The user-friendly interface of the new end-to-end solution also integrates revenue maximization tools, including unique indicators that alert the travel consultants about opportunities to increase sales and commissions while offering differentiated options that cater to the traveller's preferences. The enhanced product information, especially for air extras and Branded Fares, simplifies the shopping experience and reduces training times for newly hired travel consultants.
Value for suppliers
The new Sabre Red Workspace is also an enhanced platform for suppliers. The Sabre platform features advanced merchandising capabilities with enhanced product information through images, video and more, enabling airlines, hotels and other travel providers to leverage the Sabre travel marketplace for an omni-channel marketing strategy. The graphically-rich workflow supports ancillary and branded fares sales, and enhanced hotel capabilities.
The new Sabre Red Workspace will provide a consistent user experience across multiple operating systems and devices, including desktop, Sabre Red Mobile for consultants while on-the-go, and Sabre Web Services powering the world's leading online travel agencies. The new merchandising platform is an upgrade that proves continuous innovation to provide stability, speed and performance in travel commerce transactions.
Al Qassab concludes, 'Our region has a long-standing tradition of good service. Offline travel agencies in the region do a phenomenal job in service. I’m talking Kanoo Travels, ITL World, etc. These major powerhouses, make up the natural DNA – just add to that, the enhanced technology that Sabre brings, and the scope is unlimited.'
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.