JUMEIRAH Group has received over 15 million views on its YouTube channel. This year alone it has had over 5.5 million views – a 1,756 per cent increase on the same period last year.
Out of the 463 videos uploaded, the most popular is the Red Bull Racing F1 Stunt with 1,293,600 views, followed by Wedding in the Skies on Burj Al Arab Jumeirah Helipad (short) with 1,190,044 views. The top three countries that watch Jumeirah videos are: Saudi Arabia 3,484,574 (23 per cent) followed by Russia 2,703,033 (18 per cent) and the US 1,855,707 (12 per cent).
According to travel intelligence company Skift, Jumeirah is ranked number one in the following categories: hotel with most total views, increase in views per day, in rate of video uploads per month and new subscribers per day. In the second half of this year, a digital campaign will run with continued focus on promoted videos, social media posts and multi-channel distribution.
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