VISITORS from the GCC are being welcomed to Dubai this summer, with a range of attractions designed to appeal to families, including a calendar of festivals and cultural activities, the ever-popular Modhesh World, and an array of shopping offers and promotions.
The Dubai Department of Tourism and Commerce and Marketing (DTCM) embarked on a roadshow around the GCC to highlight the ‘Summer is Dubai’ campaign. The seven-city road-show, which took off on 1 June in Saudi Arabia, also covers Oman, Kuwait and Bahrain. The GCC-wide promotional campaign is being undertaken in coordination with DTCM’s agency, Dubai Festivals and Retail Establishment (DFRE).DTCM has formed partnerships with eight major travel agents across the Kingdom of Saudi Arabia, Oman and Kuwait to promote Summer is Dubai and create tailored flight and hotel packages, enabling visitors to experience the famous Dubai luxury offering at surprisingly low prices. To be open until September 8, Modhesh World will offer a range of activities spread across more than 40 zones. Modhesh World will be followed by Ramadan in Dubai (June 29 to July 27), which will showcase Islamic culture, Emirati traditions and hospitality; Eid in Dubai (July 28 to August 1) a grand celebration of the Eid Al Fitr festival that will involve people from all communities; and lastly the iconic family summer extravaganza, Dubai Summer Surprises from August 2 to September 5. Saeed Mohammad Mesam Al Falasi, director, strategic alliance division, DFRE, said: “Every year, during the summer, the festivals and celebrations organised by DFRE have contributed towards an increase in visitors to Dubai from the region. The GCC region has always been a core market for Dubai, given the UAE’s close proximity and common values and culture that we share. Again, we look forward to welcoming large numbers of tourists from the region, especially families to our summer celebrations this year.” Shopping in Dubai this summer will be a truly rewarding experience, as everyone will get the opportunity to win prizes worth over Dh5 million ($1.36 million).”Kids go free in more than 30 of the most popular hotels in the emirate. There are three-night packages that include return Emirates Airlines flights, three nights’ accommodation with breakfast, return airport transfers and a complimentary Entertainer book filled with discount vouchers.