SABRE Travel Network Middle East (Sabre) has signed a landmark agreement with National Travel & Tourism (NTT), a part of Omani conglomerate Saud Bahwan Group.
The deal means NTT will now exclusively use Sabre’s innovative travel technology solutions to book travel packages for its customers across the Sultanate. Sabre products including low fare shopping, business intelligence and automation tools will help NTT increase their portfolio of corporate accounts and solidify their position in Oman. NTT will also use Sabre’s Web Booking Engine, an advanced internet booking tool that will help them tap into the lucrative and competitive online marketplace.
Daniel Naoumovitch, Sabre’s chief executive, said: “NTT has been a loyal Sabre partner for many years and this new deal underscores our level of commitment to NTT. By signing up for a complete Sabre package, NTT is well placed to improve their internal reporting structures, customer interactions, efficiency and market intelligence.”
“Sabre has been a longstanding supporter of Oman’s travel agents and believes in the Sultanate’s Vision 2020, which encourages tourism-related initiatives to help diversify the economy as it moves away from oil dependency. Sabre’s international know-how in the travel technology sector will help the Omani travel industry meet the challenges of catering to a truly global audience and generate considerable.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.