BAHRAIN headquartered Sabre Travel Network Middle East (Sabre), a global technology company serving travel buyers, agencies and suppliers, has extended its long-term relationship with the Dadabhai Group, one of the most diversified conglomerates in the Kingdom of Bahrain, by signing a new multi-year agreement.
The deal means Dadabhai Travel will now exclusively use Sabre’s innovative travel technology solutions to book travel packages for its customers across the region. Sabre products will also support Dadabhai as they continue to expand on their regional reach and increase their portfolio of corporate accounts. This includes Sabre’s Web Booking Engine, an advanced internet booking tool that will help the regional travel giant tap into the lucrative and competitive online marketplace.
Daniel Naoumovitch, Sabre’s chief executive, said: “Sabre and Dadabhai have been successful business partners for over a decade. And as they continue to grow and expand operations well beyond their base in Bahrain, it makes sense for Dadabhai to broaden its partnership with Sabre and take advantage of our reach into every GCC county.”
“Dadabhai Travel has signed up for our end-to-end travel e-commerce solution that will help its business break into a growing market segment. With Sabre Web Booking Engine, Dadabhai Travel customers will have access to real-time fares allowing them to book air travel, hotel and car hire,” added Naoumovitch.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.