WEGO, the leading travel metasearch engine in the Asia Pacific and Middle East is establishing a dedicated full-service operation in Dubai as part of its global expansion strategy following a year of record growth in the region.
Wego launched the world’s first comprehensive Arabic language travel metasearch site last April, http://www.wego.ae in recognition of the desire amongst travellers to compare their travel options and book online. Internet users across the Middle East and North Africa (Mena) have since adopted the site in huge numbers, already equivalent to the total from the company’s mature European sites.
Wego operates over 50 websites in 30 languages around the world, managing many millions of flight and hotel searches each month. Travellers in the region now account for one in every seven searches on the site.
Wego’s new regional headquarters in Dubai Internet City will be headed by Mohamad Ibrahim Masri who joins as managing director – Mena.
“Arab travellers embrace Wego as a means to gain control of their travel plans and enjoy greater value for money. The travel comparison shopping concept has huge appeal among internet users in the region, who are almost universally regular travellers,” commented Masri. “We are working with the flagship carriers, hotel brands and online travel agents across the Middle East, but the priority is going to be further integration and customisation to meet the burgeoning demand right into the longtail.”
Looking ahead, Masri refers to PhoCusWright’s prediction that the online travel sector in the Emirates alone will grow 24 per cent in 2013 and 22 per cent in 2014 to reach $9.5 billion, of which online travel agents will produce $3.2 billion. Wego is expected to be on an even higher trajectory driven also by direct bookings with its airline partners including Etihad Airways, Emirates and Qatar Airways, integrated hotel sites and aggregators, such as Booking.com.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.