Enjoy the Emirati way of life at Tilal Liwa

Experience Emirati traditions at the Tilal Liwa Hotel; (below) Ashor

RESIDENTS and guests looking to experience life in the desert will find Tilal Liwa Hotel’s new attraction simply irresistible. Nestled deep in the vast and deserts of Rub Al Khali, Tilal Liwa Hotel has created a magnificent Bedouin Arabic setting blending naturally into its desert surroundings with tents and an oasis surrounded with palm trees, offering guests a glimpse of traditional life in the desert.

Ayman Ashor, general manager, Tilal Liwa Hotel, said: “At Tilal Liwa Hotel, we provide many opportunities for an unforgettable holiday. Our newest attractions will offer a glimpse of the timeless world and the Bedouin way of hospitality. You don’t need to travel far to experience life in the desert. Our location is the perfect place so we have added the Arabian tents and the oasis so one can experience the mystical surroundings and timeless beauty of the Emirati culture.”

Guests can also discover the desert through its wide range of desert activities such as dune driving, quad biking, camel riding, sightseeing visits to the camel farms, camel race arena, sand boarding, and desert walking sessions. Groups who are on corporate meetings can hold barbecue parties with live music. There are also plenty of activities for the kids so they will not get bored during the stay.

The hotel reported an excellent performance in 2012, with over 100 per cent increase in revenue in all the departments. Thus, the property plans to diversify its wide range of adventure activities this year to continue attracting guests particularly from the corporate segment.

The growth was recorded for the hotel’s overall revenue compared to 2011 with room revenue increasing by 108 per cent, F&B with 121 per cent increase and other revenue departments with 112 per cent increase.

Ashor is confident that 2013 will be another excellent year for the industry with increase in guest numbers, revenue, guest nights and in the average length of stay. There will be challenges to maintain profitability while keeping a high service standard and guest satisfaction, he added, because guests in general are now expecting the best for less while hotel costs are increasing.

“In such a price sensitive market, value is the most important factor but it doesn’t mean that we have to compromise on prices. With the influx of new hotels opening, competition is definitely a threat to business in 2013. However, I believe it is not as big an issue as everybody thinks. It boils down to advance and smart planning, knowing your market and effective strategies,” he noted.