STABILITY is the key to boosting the region’s tourism sector and further reflect economic confidence, according to Bahrain’s travel industry veteran and leading businessman Jamil Wafa.
He said that the kingdom faces challenges and requires serious steps to provide world-class tourist facilities. “Unfortunately, we are not tackling tourism properly,” he observed.
“We have the resources yet do not have trained bilingual guides as there are tourists from Germany, France and other countries coming to Bahrain,” said the Unitag Group founder and executive chairman Wafa.
His comments came yesterday as the World Travel Service (WTS), a subsidiary of the Unitag Group, signed an exclusive multi-year and multi-country agreement with Sabre Travel Network Middle East chief executive Daniel Naoumovitch, at the Unitag House building in Manama.
“World Travel Service has had a long and successful history in the region. It has successfully managed international corporate travel accounts and achieved much in the travel trade arena,” said Naoumovitch.
Wafa said they were strengthening their ties, which date back 25 years, with Sabre to generate passenger traffic from the region via its Global Distribution System, which is used worldwide by airlines and travel agents to register and provide services for its customers.
“Sabre’s proven low-fare search capabilities, travel security and mobile solutions have helped us retain our customers,” said Wafa.
The businessman stressed that the media played a negative role that affected Bahrain adversely.
“Unless there is stability, we cannot move on the financial side as there are a number of development projects at a standstill,” he added.
Meanwhile, Naoumovitch said they were “pleased” with the 2012 results hinting at a positive outlook for the region.
“We are growing throughout the region and there is great potential. This is a successful year for us and we are positive and confident,” he added.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.