One to One heralds expansion plans

Ayari...distinctive hospitality

LOCATED just off Al Salam Street, The One to One Hotel – The Village in Abu Dhabi is the only four-star boutique urban resort in the emirate.

A short distance from Abu Dhabi’s commercial centre, international airport and top attractions it is centrally located and provides easy access for business and leisure travellers.

Sami Ayari, CEO for One to One Hotels said: “One to One Hotel – the Village comes from the family of One to One Hotels & Resorts, emphasising the approach of distinctive hospitality by catering to individuality. We are indeed distinctive through our people by providing service that is delivered beyond guests’ expectations.”

The hotel has been developed as a village with a number of villas, each hosting a selection of nine rooms and suites. Each villa has its own private pool perched on the rooftop. The property offers 127 stylish rooms and seven food and beverage outlets as well as state-of- the-art health club facilities.

“One to One Hotels & Resorts, a home-grown company, is relatively new in the market. This being said, in a very short period of time, our hotel in the capital city has made a strong name for itself. Our outlets are well patronised by international and local guests alike and the hotel ‘village feel’ is very much appreciated by all guests,” added Ayari.

“Our biggest challenge is to ensure proper yielding for the rooms. Year-to-date 2010, we are the market leader in revpar in our competitive set and have even surpassed a number of well established five-star properties. However, with the large increase in inventory in the coming years, the room rates will naturally dilute as the influx of travellers to the destination is not yet in a balanced proportion to the number of rooms available.”

The hotel has focussed on developing itself as a destination dining property. With a coffee shop, a steakhouse, an Asian restaurant, 2000 sq m of outdoor garden and pool serving a wide variety of food, a lounge bar and a Lebanese restaurant, the food and beverage offering is wide and contributes largely to the success of the property.

“Furthermore, to reward our loyal guests and increase our patron base, we have recently introduced the ‘Gourmet Club’ programme, a food and beverage loyalty programme,” added Ayari.

“Finally, our focus is on our associates. There is no four-star and five-star service. Rather, there is good or bad service. With our resort atmosphere, relaxed environment and training and development programmes, our associates feel at home and have the opportunity to learn and grow,” says Ayari.

One to One Hotels also operates the One to One – Dhour Chouier, a four-star luxury hotel in Lebanon and there are plans to launch a number of four- and five-star beach front properties in Dubai, Lebanon, Sri Lanka and the Maldives and further city hotels in the Middle and near East. The company is also considering a number of opportunities in Asia (China, Vietnam) as well as North Africa.

“In the next five years we aim to add at least 10 new properties to the existing portfolio,” concludes Ayari.